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Displaying: 1 - 6 of 6 items.
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

By Nirmalya Kumar
Hardback
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Brand Breakout: How Emerging Market Brands Will Go Global

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar , Jan-Benedict E.M Steenkamp
Hardback
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Private Label Strategy: How to Meet the Store Brand Challenge

Private Label Strategy: How to Meet the Store Brand Challenge

By Nirmalya Kumar , Jan-Benedict E.M Steenkamp
Hardback
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

By James C. Anderson, Jr. , Nirmalya Kumar
Hardback
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India's Global Powerhouses: How They Are Taking on the World

India's Global Powerhouses: How They Are Taking on the World

By Nirmalya Kumar
Hardback
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India Inside: The Emerging Innovation Challenge to the West

India Inside: The Emerging Innovation Challenge to the West

By Nirmalya Kumar , Phanish Puranam
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