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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
By
Nirmalya Kumar
Hardback
Usually ships within 3-7 days
Brand Breakout: How Emerging Market Brands Will Go Global
By
Nirmalya Kumar
,
Jan-Benedict E.M Steenkamp
Hardback
Usually ships within 3-5 weeks
Private Label Strategy: How to Meet the Store Brand Challenge
By
Nirmalya Kumar
,
Jan-Benedict E.M Steenkamp
Hardback
Sorry unavailable, please
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
By
James C. Anderson, Jr.
,
Nirmalya Kumar
Hardback
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India's Global Powerhouses: How They Are Taking on the World
By
Nirmalya Kumar
Hardback
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India Inside: The Emerging Innovation Challenge to the West
By
Nirmalya Kumar
,
Phanish Puranam
Hardback
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