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Brand Breakout: How Emerging Market Brands Will Go Global

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar , Jan-Benedict E.M Steenkamp
Hardback
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Private Label Strategy: How to Meet the Store Brand Challenge

Private Label Strategy: How to Meet the Store Brand Challenge

By Nirmalya Kumar , Jan-Benedict E.M Steenkamp
Hardback
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