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Brand Leadership

Brand Leadership

By David A. Aaker , Erich Joachimsthaler
Paperback / softback
Usually ships within 3-5 weeks

Building Strong Brands

Building Strong Brands

By David A. Aaker
Paperback / softback
Usually ships within 3-5 weeks

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

By David A. Aaker
Paperback / softback
Usually ships within 3-5 weeks

Spanning Silos: The New CMO Imperative

Spanning Silos: The New CMO Imperative

By David A. Aaker
Hardback
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