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Markets of One: Creating Customer-unique Value Through Mass Customization

Markets of One: Creating Customer-unique Value Through Mass Customization

By B. Joseph Pine II
Hardback
Usually ships within 3-7 days

The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

By B. Joseph Pine II , James H. Gilmore
Hardback
Usually ships within 3-5 weeks

Mass Customization: The New Frontier in Business Competition

Mass Customization: The New Frontier in Business Competition

By B.Joseph Pine II
Hardback
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Authenticity: What Consumers Really Want

Authenticity: What Consumers Really Want

By James H. Gilmore , B. Joseph Pine II
Hardback
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