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DRAWING ATTENTION: Custom Illustration Solutions for Brands Today

Paperback / softback

Main Details

Title DRAWING ATTENTION: Custom Illustration Solutions for Brands Today
Authors and Contributors      By (author) Victionary
Physical Properties
Format:Paperback / softback
Pages:288
Dimensions(mm): Height 230,Width 175
Category/GenreGraphic design
ISBN/Barcode 9789887462996
ClassificationsDewey:741.6
Audience
General
Illustrations Illustrated in colour throughout

Publishing Details

Publisher Victionary
Imprint Victionary
Publication Date 4 August 2022
Publication Country Hong Kong

Description

Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways. The collection of projects featured in 'Drawing Attention' serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of 'humanising' their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

Author Biography

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children's books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world. https://victionary.com/pages/about-us