Branding First: Volume 2

Description

New branding can be a breath of fresh air for established companies, or the first element of a reliable foundation for new businesses to build their reputation on. Branding First Vol. 2 explores the importance of new branding in a variety of ways, displaying rebrands as well as new identities that feature bold colours, creative formats, and sophisticated styles perfectly matched to the brands they're put to work for.

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.