3deluxe: Noor Island - Realms of Imagination

Description

Noor Island is located in the central lagoon of Sharjah, the capital city of the same-named Arab Emirate. The long-term uncultivated isle has now been transformed into an urban themed experience where nature and architecture meld in fascinating fashion. Three buildings set the sculptural tone in a landscaped park that dazzles in multifarious light and media art. The flowing contours of the pedestrian bridge, the shimmering golden freeform of the butterfly house and the blossom-shaped literature pavilion form a truly iconic ensemble of buildings. Already well known for ground-breaking projects, at Noor Island 3deluxe is once again entering new and visionary dimensions for the built world, exploiting the potential of trans disciplinary design to the fullest. For over 20 years now the German design collective of 3deluxe has been blazing the trail in design and architecture. Beyond the bounds of all pragmatism and functionalism, the works of the interdisciplinary team unite a wealth of creative forms of expression to found an aesthetic that cuts across epochs, places and cultures. By sampling familiar design features and combining them with novel ideas 3deluxe generates a stylistic indeterminacy that leaves ample scope for individual interpretations.

Founded in 1992, 3deluxe is an interdisciplinary team of about 30 designers operating at the fluid border between graphic design, architecture and pop culture. In a synergy of creativity, five specialised departments devise autonomous design solutions. Integrated creative concepts are developed across all media, from product and corporate design via film and interactive through to interior and architecture. 3deluxe's multilayered projects receive worldwide recognition and have won the most important design and architectural awards.

'For this publication, we have designed between and across divides, resulting in a kind of vibrant hybrid of architecture book and skater magazine. It demonstrates our design, planning and production processes, our tools for arriving at design and form and our love of rich detail and experimenting with materials.' - Dieter Brell, co-owner and creative director at 3deluxe 'For this publication, we have designed between and across divides, resulting in a kind of vibrant hybrid of architecture book and skater magazine. It demonstrates our design, planning and production processes, our tools for arriving at design and form and our love of rich detail and experimenting with materials.' - Dieter Brell, co-owner and creative director at 3deluxe