Creativity in Business: The Basic Guide for Generating and Selecting Ideas

Description

Creativity in Business is the basic guide for idea generation and selection. It focuses specifically on business and education. The book outlines the 4 step creative process: - Ask the right questions - Generate a lot of ideas - Select the right ones - Start implementing Turn idea-killers into idea-boosters! The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution. Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

Igor Byttebier (Author) Igor Byttebier has a background in the banking industry. He worked as a creativity, innovation and change consultant in about 20 countries across Europe, Asia and Africa. Ramon Vullings (Author) Ramon Vullings is a cross-industry innovation expert, author, engaging keynote speaker and ideaDJ. He helps business leaders with strategies, tools & skills to look beyond the borders of their domain to transform their business in a smarter way. He has written 3 management books on business creativity and cross-industry innovation.