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Creative Personal Branding: The Strategy to Answer: What's Next
Paperback / softback
Main Details
| Title |
Creative Personal Branding: The Strategy to Answer: What's Next
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| Authors and Contributors |
By (author) Jurgen Salenbacher
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| Physical Properties |
| Format:Paperback / softback | | Pages:228 | | Dimensions(mm): Height 215,Width 140 |
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| Category/Genre | Business strategy |
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| ISBN/Barcode |
9789063693152
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| Classifications | Dewey:650.1 |
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| Audience | |
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| Illustrations |
colour illustrations throughout
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Publishing Details |
| Publisher |
BIS Publishers B.V.
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| Imprint |
BIS Publishers B.V.
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| Publication Date |
2 December 2013 |
| Publication Country |
Netherlands
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Description
Jurgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
Author Biography
Barcelona-based Salenbacher has an MBA and has worked in branding, design and marketing throughout Europe for companies like Levi's, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs workshops. Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.
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