Amply illustrated with business experiences from the Indian context - such as those of Bharti Airtel, Amul, GE, Infosys, Compaq, and HP - this book tells you all you need to know to make the best decision for your company. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.
