Much about consumerism is the same today as it has been for almost the whole of civilization. One aspect that has remained the same is advertising. The specific methods of advertising have changed from newspapers to billboards to the internet, but the goals and techniques of advertising have remained almost the same. Now you can read about advertis
Author Biography
Claude C. Hopkins is considered one of the greatest pioneers in direct marketing and advertising. He worked for a variety of companies and advertisers including Bissell Carpet Sweeper Company, Swift & Company, and Lord & Thomas advertisers. He is sometimes credited with the popularity of tooth brushing due to his advertising campaign for Pepsodent. Hopkins eventually retired from Lord & Thomas as president and chairman, and went on to write two books: Scientific Advertising (1923), and his autobiography, My Life in Advertising (1927).
