Now More than Ever: Australia's ABC

Description

Disregard the critics. Australia's ABC, at ninety years of age, is demonstrably more valuable to Australians now than it has ever been. The ABC's home-grown Managing Director, David Anderson, gives us a rare insight into the ABC he knows intimately: a cultural powerhouse where Australian identity is celebrated, democracy is defended, and a very Australian brand of creativity is encouraged to flourish. This is a challenging era for many public broadcasters, with news media consolidation, globalised entertainment streams and unreliable social media. Yet the ABC has never faltered or lost its relevance: on the contrary. This book sets out why Australians turn to their ABC now more than ever for information and news, solace and entertainment, pride and patriotism. Anderson lays out how the ABC will continue to innovate and develop as our essential and beloved national institution over the years leading to its centenary in 2032, and beyond.

ABC Managing Director David Anderson joined the ABC when he was just eighteen years old. Since then, he has worked across the organisation in many locations and in many roles. Over thirty years he has been a leader in transforming the ABC into a modern digital media organisation, providing trusted news and essential information for audiences right across Australia: when, where and how they want it. He has been a champion of Australian culture: the stories, music and laughter that make us who we are. And he's now leading the way to an even better ABC, one that is more local, more personalised, and more reflective of our diverse, modern Australia.