50 Ways to Make Google Love Your Website

Description

The definitive step-by-step guide on how to maximise your Google ranking Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to- - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic

Steve Johnston has spent all of the third millennium fascinated by Google and its role in business. Now a recognised expert in Google's search engine he spends most his time advising major brands and aspiring entrepreneurs how to make more of the opportunity it presents. Steve's pre-web career was as a retailer and he graduated first in his class at the business school of hard knocks. He is married with three teenage children and lives near Bath, Somerset. Liam McGee is a Cambridge educated scientist, and a web-accessibility, usability and search optimisation specialist. He has been marking up HTML since 1995. In his free time he is an 'invited expert' and occasional editor at the W3C Web Accessibility Initiative. He is married and lives in Frome, Somerset.

Read this book again and again. It will help you win on Google -- Simon Murdoch, Internet investor and former MD of Amazon UK This book is a must-read -- Adrian Land, Director of SEO, Hotels.com Whenever we work with Steve and his team, our visits from Google just grow and grow -- Lelia Ferro, Editor, 4beauty, Channel4.com If you sell online, you need this book. It's not just for big business -- Paul Hines, Dettagli menswear retailer