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Clicks, Bricks and Brands

Hardback

Main Details

Title Clicks, Bricks and Brands
Authors and Contributors      By (author) Martin Lindstrom
Physical Properties
Format:Hardback
Pages:301
Category/GenreBusiness studies - general
E-commerce - business aspects
Internet guides and online services
ISBN/Barcode 9781876719432
ClassificationsDewey:658.800285
Audience
Tertiary Education (US: College)
General

Publishing Details

Publisher Hardie Grant Books
Imprint Hardie Grant Books
Publication Date 6 April 2001
Publication Country Australia

Description

The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? Australia's most respected Internet guru offers the reader a fascinating insight into the development of clicks and mortar business.