Design & Visual Identity for Children's Spaces

Description

A strong visual identity is hard to miss, instantly catching the eye. In children's spaces, it is best tailored with their unique outlook in mind as children perceive the world around them differently from the rest of us, responding to specific sets of details. Design and Visual Identity for Children's Spaces shares a variety of contemporary creative designs for children's spaces all over the world; they combine children-friendly visual elements with smart space design to tailor comfortable and conducive environments where they can learn, have fun, flourish, and be themselves. Over 35 projects that focus on educational institutions, enrichment centres, recreational clubs, play zones, concept stores, and children's hospitals, among others, share concepts that transform spaces to make them more relatable for children through thoughtfully considered visual identity and interior layouts that resonate specifically with them. Designers dig deep, even consult with children, to create designs that call out to them in fun, inspiring spaces that unleash imaginations, while they foster a sense of connection and belonging. Discover the rationales and inspirations behind these concepts, which also unify aspects of the business with a cohesive brand identity to promote the desired brand impressions and top-of-the-mind consumer recall. Through the projects in these pages, the reader is offered a host of thoughtful and creative solutions in designing children's spaces, making this book a handy tool for anyone in the business of managing children's spaces, or keen on designing children's spaces. AUTHOR: Joseph Sung is the director of VONSUNG, a design studio with offices in London and Hong Kong. The studio comprises award-winning designers who provide design services across the full spectrum of space, branding, collateral, signage, and digital. Their designs are an insightful and conceptual response to an individual brief. Thorough research and thoughtful analysis are the starting points from where the designers develop new ideas and solutions with clients to create brands that express a sense of purpose and integrity and are meaningful to the users. SELLING POINTS: . Includes over 35 case studies of VI (Visual Identity) design from a wide variety of contemporary spaces for children, including educational spaces, hospitals, sports clubs, libraries, and more! . Established designers provide in-depth analysis of best practice in VI design for children's spaces . Provides an informative reference for students of interior design . A must-have for interior designers as well as owners and operators of spaces for children 400 colour images

Carlos Martinez Trujillo is the founder and principal of Bienal Comunicacion, a creative agency that tailors brands and concepts that have won multiple awards internationally. As a visual communicator, Carlos's visual eclecticism is highly instinctual and individualistic, combining his formal education with his experimental and self-taught ideas. His work includes collections of photography, as well as objet d'art and fine art that often prominently display the marks of his personal experiences and unique aesthetic language, which is layered with intentions beyond the "traditional" reading.