After Image: Mind-Altering Marketing

Description

John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.

John Grant co-founded the advertising agency St Luke's. He is the author of The New Marketing Manifesto (Orion) which was selected as one of the top 10 business books of 1999 by Amazon. He now works as a consultant, and his clients include IKEA, Arthur Andersen, Napster, and Amazon.

`Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today!' - David Patton, European V-P Marketing, Sony PlayStation. `After Image is a much needed contribution to the practice of marketing. It is provocative yet well founded in basic research. It is insightful and practical' - Prof Gerald Zaltman, Harvard Business School.