The 22 Immutable Laws Of Branding

Description

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including:The Law of ContractionA brand becomes stronger when you narrow its focusThe Law of the WordA brand should strive to own a word in the mind of the consumerThe Law of FellowshipIn order to build the category, a brand should welcome other brandsWorld-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

Al Ries is one of the world's best-known marketing strategists. He is the co-author of such best-selling books as The Battle for your Mind; Marketing Warfare; and The 22 Immutable Laws of Marketing, and the author of Focus: The Future of Your Company Depends on It. Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury. Ries & Ries can be visited on the Web at www.ries.com.

The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense * Independent *