Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU

Description

This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand? Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to survive and show you how to thrive by creating 'Brand You'.

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

One thing you don't learn in college is how to get a job. Don't panic. Catherine Kaputa's new book will provide you with a graduate degree in the subject. Don't go job-hunting without it. - Al Ries, author, Positioning: The Battle for Your Mind In her latest book, Catherine Kaputa shares the secrets of personal branding, the skill that will set you apart from the other job candidates in your field. Graduate to a Great Career will ease your anxieties about the job search and set you on the right career path for you. - Daniel H. Pink, author of To Sell is Human and Drive A must read resource for new grads seeking their first career-launching role. Even better, seasoned professionals will find the content highly beneficial, especially if they are not digital natives. - Beverly Tarulli, PhD, Vice President, Human Capital Strategy & Workforce Analytics - PepsiCo Whether a STEM or Liberal Arts major, today's student must learn how to connect their interests and skills to employment opportunities. Catherine's book outlines both how and why to begin your career search early as a first-year student, and provides step-by-step instructions of how to market oneself in a complex employment marketplace. Its teachings will turn students from passive individuals applying to jobs into active networkers connecting with companies and organizations.' - Mark Presnell, Ph.D., Executive Director, Career Advancement, Northwestern University In today's highly competitive and challenging market for new graduates, you need to read this book today. - William Arruda CEO, Reach Personal Branding and author of Ditch. Dare. Do! 3D Personal Branding for Executives