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Ogilvy on Advertising

Paperback / softback

Main Details

Title Ogilvy on Advertising
Authors and Contributors      By (author) David Ogilvy
Physical Properties
Format:Paperback / softback
Pages:224
Dimensions(mm): Height 247,Width 187
Category/GenreAdvertising
ISBN/Barcode 9781853756153
ClassificationsDewey:659.1
Audience
Professional & Vocational

Publishing Details

Publisher Welbeck Publishing Group
Imprint Prion Books Ltd
Publication Date 1 March 2007
Publication Country United Kingdom

Description

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Author Biography

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.