Pay Me Forty Quid and I'll Tell You: The 2015 Election Campaign Through the Eyes of the Voters

Description

In the months before the 2015 election, Lord Ashcroft Polls conducted focus groups all over the country to find out whether the parties' frenetic campaigning was having any effect on the people it was supposed to impress: undecided voters in marginal seats. The reports, collected here for the first time, show what was going on behind the polling numbers - what people made of the stunts, scandals and mishaps, as well as the policies, plans and promises that constitute the race to Number Ten. As well as shedding light on voters' hopes and fears, the book asks crucial questions: which party leader is like a Chihuahua in a handbag? Which cartoon character does David Cameron most resemble? What would Ed Miliband do on a free Friday night? And is Nigel Farage more like Johnny Rotten or the Wurzels?

Lord Ashcroft KCMG PC is an international businessman, author and philanthropist. He is founder and chairman of the board of Crimestoppers, a member of the board of the Imperial War Museum and a trustee of the Imperial War Museum Foundation, chairman of the trustees of Ashcroft Technology Academy, chancellor of Anglia Ruskin University and treasurer of the International Democrat Union. From 2005 to 2010, he was deputy chairman of the Conservative Party. His research is published in full at LordAshcroftPolls.com.; Kevin Culwick has been the director of Lord Ashcroft Polls since 2010. He was formerly head of opinion research for the Conservative Party, having previously worked in the polling industry and in politics.