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The Economist Guide to Intellectual Property: What it is, How to protect it, How to exploit it

Paperback / softback

Main Details

Title The Economist Guide to Intellectual Property: What it is, How to protect it, How to exploit it
Authors and Contributors      By (author) Stephen Johnson
Physical Properties
Format:Paperback / softback
Pages:352
Dimensions(mm): Height 216,Width 135
Category/GenreBusiness and management
ISBN/Barcode 9781846688973
ClassificationsDewey:346.048
Audience
Tertiary Education (US: College)
Professional & Vocational
Edition Main

Publishing Details

Publisher Profile Books Ltd
Imprint Economist Books
Publication Date 25 June 2015
Publication Country United Kingdom

Description

Intellectual Property (IP) is worth an estimated $5trn in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collateral. Unsurprisingly, companies zealously guard their own ideas and fight to acquire those of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex. Protections deemed excessive to one party are seen as inadequate to another. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs. This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this crucial intangible asset.

Author Biography

Stephen Johnson studied genetics at Cambridge University before qualifying as a solicitor in 1982. He subsequently also qualified as an attorney and worked in the US for Kirkland & Ellis LLP for over thirty years, most recently in San Francisco. He now focuses on intellectual property (IP) from a business perspective and also consults for the US charity One Mind on IP and other policy issues affecting neuroscience research.