Start and Run a Greeting Cards Business, 2nd Edition: Lots of Practical Advice for Help You Build an Exciting and Profitable Bus

Description

If you are a creative person then making and selling greeting cards is a great way to start a business. It also makes a useful part-time business that can be run from home and started with a limited amount of capital, and can be done by the young or semi-retired. It can also be an excellent way for artists and crafts people to increase their income by selling cards alongside their main product. The skills needed vary greatly depending on what type of cards you want to produce. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork. This book takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including: - Deciding what type of cards to produce - Finding your market - Dealing with printers - Copyright and licensing - Pricing and profit Contents: 1. What type of card business? 2. Handmade cards 3. Printed cards 4. Designing cards 5. Art & photographic cards 6. Starting a business 7. Writing a business plan 8. Money matters 9. Pricing and paperwork 10. Marketing 11. Presentation, packaging and display 12. Getting publicity 13. Selling to retailers 14. Craft fairs and markets 15. Selling at trade fairs 16. Alternative ways of selling 17. Selling skills 18. Networking 19. The environment 20. Copyright and licensing Technical terms Fact file.

Author Elizabeth White is an artist and owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well known for her knowledge of the market and her method of communicating business skills to creative people.

'Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend Starting and Running a Greeting Cards Business, because I do believe if you follow the guidelines, you will see results and you will go into this business with a strong education and your eyes open.' Kate Harper Designs, Greeting Card Designer Blog 'Tells the reader everything they need to know about building an exciting and profitable business.' Greetings Today 'Full of practical tips and advice to help you on the way...this handy guide has the answers.' Crafts Beautiful