Anatomy of a Breakthrough

Description

Anatomy of a Breakthroughis a landmark new smart-thinking title that will help anyone optimise theirmind to overcome the obstacles holding them back. It does for self-developmentwhat Atomic Habits did for with behavioural hacking and Thinking Fast and Slow didfor understanding ourselves. Everyone, at some time, will go through episodes of simply being stuck; whether it'sin our careers or relationships, our personal, professional or artistic lives. We callthis things like 'being stuck in a rut', 'having writer's block' or 'being frozen in place'. This is not just harmful in the short-term, but is often chronic, dangerous to ourmental health and w ell-being, and with severe consequences to our success anddevelopment. Anatomy of a Breakthroughis the remedy to identifying and overcooking the 'friction points' holding usback. Adam Alter offers an brilliantly applicable new framew ork for not only getting'unstuck' but also going on to thrive. Critically, he introduces us to the Friction Audit:a test to work out w here our sticking points lie, categorises them as existing in ourHead, Heart or Habits. Unstuck then takes us through a 5-step process to strive for more and to thrive. Anatomy of a Breakthroughis the key for overcoming friction points and reaching our full potential.

Adam Alter is an Associate Professor of Marketing and Psychology at New YorkUniversity's Stern School of Business, and the author of Drunk Tank Pink, a New YorkTimes bestseller about the forces that shape how we think, feel, and behave, andIrresistible, a book about the rise of tech addiction and what we should do about it.Alter was recently included in the Poets and Quants '40 Most Outstanding BusinessSchool Professors under 40 in the World,' and has written for the New York Times,New Yorker, Wired, Washington Post, and Atlantic, among other publications. He hasshared his ideas at the Cannes Lions Festival of Creativity and with dozens ofcompanies around the world.