The Power of Your Senses: Why Coffee Tastes Better in a Red Cup and Other Life-Changing Science

Description

'Brilliant ... Jones reveals how his techniques can be used to enhance your life' - Daily Mail Which scents can lower stress? What music can make you more productive? And why does coffee taste better from a red cup? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to anywhere near their full potential. Using his extensive knowledge of sensory science, multisensory expert Russell Jones shows you how to make small changes to your day and experience life like you never have before. So, whether you want to feel energised in the morning, get the most from your exercise, be efficient at work, really enjoy your food or have the most restful night's sleep possible, read this book and discover the real power of your senses. Previously published as Sense.

Russell Jones is the founder of a pioneering multi-sensory design agency and has spent the last decade using sensory science to create immersive gala events and retail spaces, and help global R&D firms develop products and packaging that connect instinctively with the public. He has worked with many of the world's top brands from Heineken to Aston Martin, and some of the world's leading universities and neuroscientists. Russell uses the science of the senses to enhance every aspect of our lives, from sounds that change how drinks taste, to scents that make us more creative. He continues to apply his innovative approach to vastly improve our experience of the world. This is his first book.