To view prices and purchase online, please login or create an account now.



Behavioural Economics: Psychology, neuroscience, and the human side of economics

Paperback / softback

Main Details

Title Behavioural Economics: Psychology, neuroscience, and the human side of economics
Authors and Contributors      By (author) David Orrell
SeriesHot Science
Physical Properties
Format:Paperback / softback
Pages:192
Dimensions(mm): Height 198,Width 129
Category/GenreEconomic theory and philosophy
ISBN/Barcode 9781785786440
ClassificationsDewey:330.019
Audience
Tertiary Education (US: College)
Professional & Vocational
General

Publishing Details

Publisher Icon Books
Imprint Icon Books
Publication Date 7 January 2021
Publication Country United Kingdom

Description

For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

Author Biography

David Orrell is a scientist and writer of books on science and economics. His latest books are Economyths: 11 Ways Economics Gets It Wrong (Icon Books, 2017), and Quantum Economics: The New Science of Money (Icon Books, 2018).