Creative Superpowers: Equip Yourself for the Age of Creativity

Description

'Every business leader should read it immediately' - Emma Gannon, author of The Multi-Hyphen Method 'A book that made my brain fizz' - Bruce Daisley, VP EMEA, Twitter We are about to enter an Age of Creativity that requires a new set of skills. This book introduces you to four creative superpowers that will help solve your biggest business problems and open up fresh opportunities, namely the powers of: Hacking - learn how becoming a hacker will help you tackle problems in different ways. Making - learn how getting your hands dirty and making things stimulates new parts of the brain as well as creating happy accidents. Teaching - learn how teaching yourself and others consolidates experience in a fast-paced world. Thieving - learn how looking to what already exists helps you solve your problems.

Creative Social (www.creativesocial.com) is a club for brand and creative leaders who believe creativity and innovation will lead to better business and culture. Its purpose is to accelerate creative thinking. Follow our editors at @herdmeister, @laurajaybee, @scotttheboom and @yellif. #creativesuperpowers

A must-read for anyone interested in developing their creativity at work, in any industry. Features contributions from leading figure in the creative industries: storytellers, advertising gurus, business innovators, designers and more. An evolved version of the creativity classics - One Plus One Equals Three (Dave Trott), Hegarty on Advertising (John Hegarty) and The Advertising Concept Book (Pete Barry) - for the digital age.