Perennial Seller: The Art of Making and Marketing Work that Lasts

Description

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In The Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

Ryan Holiday is the bestselling author of Growth Hacker Marketing, The Obstacle is the Way and Ego is the Enemy. His books have been translated into 25 languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company.

Ryan Holiday is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss, author of * The 4-Hour Work Week * When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning. -- Aaron Ray, partner of the management company The Collective A guide to creativity in the real world. -- James Altucher, author of Choose Yourself The best designers and creators aspire to make and sell things that will last more than just a single season. Holiday's new book is the ultimate road map to making your work and your message stick. -- Aya Kanai, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman's Day Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It's a formula for becoming a classic and legendary. -- Michael Rapino, CEO and president, Live Nation This book is a roadmap to success and an insight into life -- Robert Kurson, New York Times bestselling author of Shadow Divers Reading a book by Ryan is like getting a really thoughtful email from a friend/mentor/colleague/that-guy-you-want-to-work-with-that-you-can't-delete-and-almost-make-a-new-folder-for-called-Best-Advice-Ever. This pretends to be a book about making books successful, but really it's a guide to creating stone-cold classics in format. -- Sam Conniff Allende, author of * Be More Pirate *