Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

Description

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now is a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.

Ryan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss, #1 New York Times bestselling author of 'The 4-Hour Workweek' Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too. -- Jason Harris, CEO of Mekanism An invaluable tool for ad executives, engineers, and entrepreneurs alike. -- Nir Eyal, author of Hooked Finally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application. -- Alex Korchinski, growth hacker at Scribd Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation. -- Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor