The Typography Idea Book: Inspiration from 50 Masters

Description

Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Geared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.

Steven Heller is the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.