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Symbol: The Reference Guide to Abstract and Figurative Trademarks

Paperback / softback

Main Details

Title Symbol: The Reference Guide to Abstract and Figurative Trademarks
Authors and Contributors      By (author) Stephen Bateman
By (author) Angus Hyland
SeriesPocket Editions
Physical Properties
Format:Paperback / softback
Pages:336
Dimensions(mm): Height 196,Width 152
Category/GenreGraphic design
ISBN/Barcode 9781780671840
ClassificationsDewey:741.6
Audience
General

Publishing Details

Publisher Laurence King Publishing
Imprint Laurence King Publishing
Publication Date 27 August 2014
Publication Country United Kingdom

Description

Symbols play an integral role in almost all branding programmes. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are included. These are organised into groups and sub-groups according to their visual characteristics, and are indexed by sector, designer and client. Case studies of classic symbols are also featured, making this an indispensable archive of identity systems for designers and researchers.

Author Biography

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom. Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).