Great Brand Blunders: The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own

Description

Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.

Rob Gray is an experienced business journalist and marketing consultant with extensive knowledge of the marketing and PR sectors. Currently Head of Editorial Content at the International Public Relations Association, he commissions and edits the IPRA's magazine Frontline and is a regular contributor to The Financial Times and The Guardian.

If you're an under-pressure, deadline looming, sales-pursuing brand or marketing manager, you simply must read this book * Marketing Magazine * "Rob Gray has done us a service. This book is long overdue. For too long our craft has tried to hide its mistakes: you will be amazed and yes, even amused by just how dumb some campaigns have been. Great Brand Blunders allows us to learn lessons from the unspoken f-word: failure" Richard Linning, Former President, IPRA