To view prices and purchase online, please login or create an account now.



The Business of Being Social 2nd Edition: A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin, Youtube and

Paperback / softback

Main Details

Title The Business of Being Social 2nd Edition: A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin, Youtube and
Authors and Contributors      By (author) Michelle Carvill
By (author) David Taylor
Physical Properties
Format:Paperback / softback
Pages:256
Dimensions(mm): Height 234,Width 156
Category/GenreBusiness communication and presentation
Sales and marketing
ISBN/Barcode 9781780591452
ClassificationsDewey:659.144
Audience
General
Edition 2nd Revised edition

Publishing Details

Publisher Hodder & Stoughton
Imprint Crimson Publishing
Publication Date 28 September 2015
Publication Country United Kingdom

Description

What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you're using social media to its full potential. Whether you're a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog

Author Biography

Michelle Carvill is the director of Carvill Creative and David Taylor is the Managing Director of 2010 media. Authors of the UK's most successful social media book, The Business of Being Social. They are both parents of young children with expert knowledge of social media.

Reviews

As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social. The Good Web Guide Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book. Birds on the Blog I found that the explanations provided by the authors and the step-by-step implementation programme are more than worth the retail price of the book alone. This could be one of the most useful reference books of the year. Business Money