Strategic Sport Marketing

Description

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

Adam Karg is Associate Professor of Marketing and Director of the Sport Innovation Research Group at Swinburne University, Australia. His research is focused on consumer behaviour, sponsorship, online engagement, branding, media consumption and innovation in sport. He is also President of the Sport Management Association of Australia and New Zealand (SMAANZ). David Shilbury is Foundation Chair of Sport Management and Director of the Deakin Sport Network in the Faculty of Business and Law at Deakin University, Australia. He is also a Non-Executive Director of Golf Victoria and his research expertise is in sport governance, strategy and sport delivery systems. Hans Westerbeek is Professor of International Sport Business and Head of the Sport Business Insights Group at Victoria University, Australia. He also holds Professorial appointments in Brussels, Beijing and Madrid and serves on various Boards. Daniel C. Funk is Professor and Ed Rosen Senior Fellow at Temple University, USA. He serves as Chairperson for the Department of Sport and Recreation Management and is Professor of Marketing at Swinburne University, Australia. His research investigates sport consumer experiences to help organisations understand customer acquisition, retention and expenditure. Michael L. Naraine is Assistant Professor in the Department of Sport Management at Brock University, Canada. His research focus is digital sport management and marketing, examining strategy, fan engagement and analytics related to new developments in the sport business landscape.