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Gonzo Marketing

Paperback / softback

Main Details

Title Gonzo Marketing
Authors and Contributors      By (author) Christopher Locke
Physical Properties
Format:Paperback / softback
Pages:243
Category/GenreSales and marketing
Computer networking and communications
ISBN/Barcode 9781740640350
ClassificationsDewey:658.8
Audience
Tertiary Education (US: College)
General

Publishing Details

Publisher Hardie Grant Books
Imprint Hardie Grant Books
Publication Date 2 November 2001
Publication Country Australia

Description

Imprint. Laced with Lock's wit and rollicking point of view, this text offers a model that will enable corporations to form relationships with micro-markets that are emerging on the Web. This model offers a different perspective on the future of markets and marketing.