The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Description

Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. In a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and The Experience Economy offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy.

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business. You can visit the authors at: strategichorizons.com/ linkedin.com/in/joepine en.wikipedia.org/wiki/B._Joseph_Pine_II

Praise for The Experience Economy: "A brilliant, absolutely original book." -- Tom Peters, coauthor, In Search of Excellence "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first." -- Tom Kelley, Partner, IDEO "A provocative argument." -- Fast Company "A wise, deep, and enlightening book." -- The Globe and Mail "Joseph Pine and James Gilmore captured . . . the most compelling expression of consumer culture in the twenty-first century." -- Psychology Today "A good look at how every business is morphing into show business . . . Just creating a product and waiting for the world to come to your door is not going to cut it." -- Wired