The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation

Description

Now with a new preface and a reading guide, The Medici Effect is timeless classic that will help you reach your innovative peak Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations. Clayton M. Christensen-bestselling author of The Innovator's Dilemma-has described The Medici Effect as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field."

An entrepreneur, creative thinker, and acclaimed international speaker, Frans Johansson has lived all his life at the Intersection. Raised in Sweden by his Swedish father and African American/Cherokee mother and educated at Brown University and Harvard Business School, he has started a health-care business, a software company, a hedge fund, and an innovation firm. In addition to The Medici Effect, Frans is the author of The Click Moment (2012). He is the founder and CEO of The Medici Group. Frans lives in Brooklyn with his wife and two daughters. Author social media/website info: fransjohansson.com, themedicigroup.com, twitter.com/frans_johansson, linkedin/in/fransjohansson

Praise for The Medici Effect: Clayton M. Christensen, bestselling author, The Innovator's Dilemma-- "One of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field." Susan Cain, New York Times bestselling author, Quiet; cofounder of Quiet Revolution-- "Diversity drives innovation--this book makes the case with such vividness, clarity, and excitement that it's obvious why it has stood the test of time. Bold, thought-provoking, and a ton of fun." Daniel H. Pink, author, Drive and To Sell Is Human-- "Even a decade after publication, The Medici Effect remains required reading for trailblazers all over the world, regardless of industry, background, or training. The combination of remarkable stories and a compelling theory make this book an enduring innovation classic!" Tom Freston, former President and CEO, Viacom-- "A bold and original study of something that is generally thought to defy analysis--the nature of creativity and innovation." Roger Ferguson, former Vice Chairman, Federal Reserve-- "Frans Johansson is a leading thinker in the realms of innovation and diversity. He delivers cogent and relevant insights in a thoroughly engaging way."