Identity Designed: The Definitive Guide to Visual Branding

Description

Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities.Identity Designed is redefining what it is to have a brand identity. Written by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-caliber projects from a variety of the world's most talented designers and design studios. You will see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. This manual doesnt stop there, though. You will also see how to conduct research, define strategy, generate ideas, develop touchpoints, implement a style guide, and future-proof your designs.Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

David Airey is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. Davids blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Logo Design Love and Work for Money, Design for Love.

"Not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process." * Khoi Vinh, principal designer, Adobe * "David Airey has a keen eye for design around the world and a commitment to design excellence. There are gems of original work throughout this book with insightful analysis about what makes each an effective solution." -- Sagi Haviv, Chermayeff & Geismar & Haviv "Just as every brand designer knows, research is the key to unlocking useful insight and inspiration. Here, David Airey has done just that, speaking with preeminent design studios around the world to find out how they carry out a visual identity project. Identity Designed is a brilliant book bursting with revealing discussion and inspirational work." -- Luke Tonge, director, Birmingham Design Festival "David Airey has been inspiring designers to do their best for over a decade. His new book continues to build on that legacy. Filled with case studies detailing the ideologies and ideas of many of the most creative studios on the planet, Identity Designed is sure to become an instant classic and an incredible contribution to the design community." -- Bernadette Jiwa, bestselling author and brand story strategist "Another excellent book by celebrated author David Airey. This book is handy for students who want to learn graphic design basics, including company logo design. Even individual designers who dream of making it big in their field should also have this book on their reading list." * Design Hill *