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Rebuilding the Brand: How Harley-Davidson Became King of the Road
Paperback / softback
Main Details
| Title |
Rebuilding the Brand: How Harley-Davidson Became King of the Road
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| Authors and Contributors |
By (author) Clyde Fessler
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| Physical Properties |
| Format:Paperback / softback | | Pages:128 | | Dimensions(mm): Height 229,Width 152 |
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| Category/Genre | Sales and marketing |
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| ISBN/Barcode |
9781621534259
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| Classifications | Dewey:658.827 |
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| Audience | |
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Publishing Details |
| Publisher |
Skyhorse Publishing
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| Imprint |
Allworth Press,U.S.
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| Publication Date |
13 November 2014 |
| Publication Country |
United States
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Description
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard--of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley
Author Biography
Clyde Fessler is the former vice president of business development for Harley-Davidson Motor Company and currently works as a marketing consultant and business speaker. He held several positions while with Harley-Davidson, and he was integral in restructuring the Harley reputation from that of a broken-down piece of junk into a stellar power machine. A graduate of Notre Dame, Clyde enjoys fulfilling his dream of touring the world on a Harley-Davidson motorcycle.
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