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Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees
Paperback / softback
Main Details
| Title |
Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees
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| Authors and Contributors |
By (author) T. Scott Gross
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| Physical Properties |
| Format:Paperback / softback | | Pages:176 | | Dimensions(mm): Height 229,Width 152 |
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| Category/Genre | Business strategy |
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| ISBN/Barcode |
9781621534235
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| Classifications | Dewey:658.8 |
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| Audience | |
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Publishing Details |
| Publisher |
Skyhorse Publishing
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| Imprint |
Allworth Press,U.S.
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| Publication Date |
6 November 2014 |
| Publication Country |
United States
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Description
In today's digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers--bearing the mantra "my way, right way, why pay?"--want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; whe
Author Biography
T. Scott Gross is a customer service/management expert whose client roster includes Southwest Airlines, FedEx, McDonald's, Sears, and Wal-Mart. He has authored numerous books, including Positively Outrageous Service, which is now in its second edition and has sold over 150,000 copies. As an instrument-rated pilot and a certified Emergency Medical Technician, Scott has worked several fascinating jobs and he now pours all of his experience and expertise into writing his books. Scott lives in Kerrville, Texas.
Reviews"T. Scott Gross makes me smile. As a storyteller, thinker, and creative genius, you'll love his brilliant insights." Mark Victor Hansen, Coauthor, Chicken Soup for the Soul "T. Scott Gross makes me smile. As a storyteller, thinker, and creative genius, you'll love his brilliant insights." Mark Victor Hansen, Coauthor, Chicken Soup for the Soul
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