Outside the Box: Hand-Drawn Packaging from Around the World

Description

A book for designers, aspiring designers and followers of consumer trends, Outside the Box aims to be the first of its kind--a celebration of a packaging style that has become part of our visual vernacular. Will include 30 case studies, a history of package design and interviews with design firms and agencies from around the world.

Gail Anderson is a graphic designer, educator and writer. She has co-authored eight books with Steven Heller, and is the recipient of the AIGA Lifetime Achievement Medal. Anderson teaches at the School of Visual Arts in New York City, and is a partner at Anderson Newton Design.

"...a satisfying little compendium of hand-drawn packaging design that spans many media and provides an undeniably refreshing counterpart to the slick, all-digitial work that dominates the shelves of our stores." -Graphics.com ".shows how a twist of a talented wrist helps basic packaging transform into alluring, intriguing design specimens." -Gizmodo ""In addition to the visual playground-featuring work by Pentagram, Sagmeister Walsh, Jon Contino, Louise Fili, Daniel Pelavin, Dana Tanamachi and many others-the book offers strong commentary from the makers whose work is featured throughout." -Print "This belongs in the library of every design firm, packaging company, design class, and advertising agency." -Manhattan Book Review