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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
Paperback / softback
Main Details
| Title |
The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
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| Authors and Contributors |
By (author) Robert W. Bly
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| Physical Properties |
| Format:Paperback / softback | | Pages:286 | | Dimensions(mm): Height 228,Width 152 |
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| Category/Genre | Sales and marketing |
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| ISBN/Barcode |
9781599186306
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| Classifications | Dewey:658.872 |
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| Audience | |
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Publishing Details |
| Publisher |
Entrepreneur Press
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| Imprint |
Entrepreneur Press
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| Publication Date |
4 April 2019 |
| Publication Country |
United States
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Description
In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book lege
Author Biography
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.
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