Offshoring and outsourcing have generated substantial savings and often controversial news coverage for many companies. But these technologies aren't even close to being the real story. Two of business' leading strategy thinkers argue that the only sustainable advantage will come not from using technology to cut costs - but to get better faster than rivals. The authors identity two key forces - dynamic specialisation and productive friction that will dramatically reshape the competitive landscape and show what firms must do to understand, build and exploit these forces before their competitors do.
Author Biography
John Hagel has served as a business strategist for 25 years and was with McKinsey for 16 years. Jon Seely Brown is the former Chief Scientist at Xerox Corp. and served as Director of Xerox PARC for 12 years.
Reviews
'John Hagel and John Seely Brown are among the most insightful analysts of trends in management. [The Only Sustainable Edge] contains some compelling ideas about the challenge facing a lot of businesses: the growth in competition caused by lowered trade barriers and technological change!Some thoughtful analysis of probably the biggest business challenge of the age.' Financial Times 20050803
