The Art and Business of Photography

Description

Photographers now have the ideal resource to build a solid foundation for success. The Art and Business of Photography takes an honest approach to the photography profession and is a guide to the artistic and business skills that are the foundation of a career in photography. Professional photographer and former ASMP president, Susan Carr, discusses the realities of the photography industry along with the struggles of expressing creativity and producing quality photography. Topics in this distinctive guide include the balance of being an artist and a business person, the basics of copyright, pricing skills, how to find future prospects, and the importance of craft and creativity. Firsthand experiences and sample photographs by top photographers--pursuing various photography subjects and different types of clients--serve to enhance the unique combination of art and business included in this book. This volume also covers the history of the profession and the current state of the industry. Anyone with a love for a photography and the creative process will benefit from this realistic yet inspiring approach to the photography industry. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Susan Carr has been in the photography business for over twenty years. A past president of ASMP, Carr has long been dedicated to the advocacy and education of fellow photographers. Carr organized and managed the highly successful ASMP Strictly Business conferences that toured nationwide and currently serves as education director at ASMP. She edited the latest ASMP Professional Business Practices in Photography (2008) and authored The Art and Business of Photography (2011), both published by Allworth Press.

"At last, a book that addresses the rapidly changing realities all photographers are facing today! This book provides unique and invaluable insights into earning a living as a photographer in a world where everyone owns a camera. From the nuts and bolts of copyright, licensing, and paperwork, to balancing personal creative development with satisfying client needs, Susan Carr has packed practical ideas, actionable advice, and thought-provoking analysis into a concise, personal, and accessible gem of a book."--Judy Herrmann, former ASMP president, award-winning photographer, speaker, and consultant "Photography is all about the art. Unless, of course, you hope to earn some money, and then you'd be wise to know a thing or two about the business of photography. Susan Carr's book does a great job with that balancing act that is art + commerce. This is an important read."--Chase Jarvis, visual artist "Susan Carr brings a deep knowledge of photography and business together to create an excellent resource for the professional photographer. She helps you understand the current photo marketplace in the context of a changing technological and social landscape." - Peter Krogh, photographer, author of "The DAM Book"