A guidebook for aligning technology-intensive initiatives with corporate intentions. - Alignment theme resonates: Offers a very convincing case that the "alignment" portfolio management method is an excellent way to manage strategic planning and implementation. - Pragmatic: A practical approach that works. This is a complete and credible guide that contains original tools and new strategies. - Authoritative team: Benko runs the e-business practice at Deloitte and McFarlan is a distinguished HBS professor and well-known thought leader on technology management. - Timing: This book comes at a time when the topic of discussion in IT circles centers on minimizing spending and maximizing the effectiveness of existing technology-related projects. The book offers ways to achieve the right balance.
Author Biography
Cathleen A. Benko is Deloitte Consulting's Global e-Business Practice Leader. She speaks frequently on this topic at A-level IT conferences. Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.
