This is a hands-on e-business guide that explains how traditional companies can adapt their bricks-and-mortar legacies to complement and bolster their online ventures and operate successfully in both place and space. The authors are among the first to do in-depth structured research on the e-commerce business phenomenon, and this should be the first book to provide a systematic, practical analysis of the results. The book provides eight viable e-business models, an adaptable hybrid model for competing against on-line pure plays, and revolutionary new schematic tools for analyzing current business models and evaluating promising new Web initiatives. Readers will have a practical, schematic tool that depicts, for any given model: how the major on- and off-line components connect; how money, information and products flow; and how one's own business model must change to thrive.
Author Biography
Peter Weill is Director of the Center for Information Systems Research and Senior Research Scientist at MIT's Sloan School of Management.
