Brand Intimacy

Description

From Adidas to Apple, Calvin Klein to New Balance, we love our brands. We have emotional connections that go deep. Advancements in branding, technology and the science of making decisions are at the centre of a shift that has profound implications in marketing and consumer behaviours. Brand Intimacy speaks to the essential relationship between a person and a brand that transcends purchase, usage and loyalty. Written by experienced marketers and backed by extensive research, Brand Intimacy delivers on a new outlook of marketing for businesses of all sizes and consumers alike.

Mario Natarelli is the managing partner at MBLM, a new integrated marketing group in New York City focused around building greater understanding between brands, technology, and people. He is a trusted marketing advisor to a number of executives and their companies and for the past 20 years has helped companies of every size and type, working worldwide to transform and manage brands and marketing efforts. Mario has diverse experience as an architect, a digital marketing entrepreneur, and a global brand consultancy CEO. Rina Plapler joined MBLM as a partner after 20 years of branding experience. She has extensive global and regional strategy experience across a variety of industries including development and tourism sectors, financial services, health care, and telecommunications. Her previous clients include Bank of America, the Tourism Board of Mexico, Johnson & Johnson, AT&T, and the governments of St. Lucia and Qatar. She recently led the Alliance Bernstein rebrand.

"A great look at what inspires people to engage with brands and how to use that to your advantage. Brand Intimacy, both the book and the concept, is important for marketers to understand and for brands to use wisely." -Sami Main, Digital Media Reporter, Adweek "Critical reading for any marketer or business leader. Brand Intimacy should change how marketers think about everything." -Jill Malandrino, Global Markets Reporter, Nasdaq "For those looking to grow their brand and their business, Brand Intimacy is a must-read. It is a thoughtful examination that questions our current thinking on marketing, while offering a better solution, borne through careful examination and consumer insights." -Hamza Mustafa, CEO, PCFC Investments "A must-read that captures the importance of appealing to instincts and emotions to build powerful brands." -Fran Gormley, Adjunct Associate Professor of Marketing, NYU Stern "With Brand Intimacy, brand experts Rina Plapler and Mario Natarelli unlock a powerful inner truth about brands-that the best ones create intimate, enduring bonds with customers that leads to revenue growth and value. Powerful and insightful, Brand Intimacy brings a fresh, new perspective on how to build brands and strengthen customer bonds in today's hyper-connected world. The book blends science, analytics, psychology and research along with simple, practical examples to help brand owners and brands achieve their goals." -Jonathan Bell, Managing Partner, WANT Branding "We are in a new age. It is critically important to discover how our decisions are made, whether made about brands or our role in society. This book illuminates and quantifies the importance of emotion in the decision process and provides a winning construct to achieve emotional brand intimacy." -John Diefenbach, Chairman, MBLM, and Former CEO, Landor "Brand Intimacy is a comprehensive guide to brand building for any modern marketer or business executive." -Richard Rubenstein, President, Rubenstein PR "MBLM's insights and creativity helped us strengthen our brand and improve the way we connect with consumers." -Giorgio Galli, Design Director, Timex Group "This book is amazing and scary. It demonstrates how businesses are run is not how we manage brands. Aligning an organization, prioritizing emotion and thinking of brand relationships like human ones demonstrates a far more compelling approach than most business books espouse." -David Spencer, Strategic Advisor, Golf in Dubai "Comprised of both marketing theory and 'real world practical' tips, tricks and techniques illustrated with corporate marketing examples, Brand Intimacy is an extraordinarily well written, organized and presented study that is especially recommended for corporate, community, and academic library Business Management collections and supplemental studies lists." -Midwest Book Review