The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business

Description

This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. This book covers all the important areas of designing, building, and maintaining a successful Web-based business. The second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and Weblogs. This edition also provides updated and expanded coverage of the complete range of e-commerce issues, including technology, customer experience, security considerations, search engine marketing, and much more.

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

"... filled with details galore, covers everything from A to Z.... [An] excellent book for intermediate and experienced Web-based business owners." - MerchantSeek.com"