The Art Of The Idea: And How it Can Change Your Life

Description

As an award-winning playwright and creative director of the global advertising agency TBWA, John Hunt has witnessed the power of original thinking first hand. In this self-help guide, he addresses everyone from the boardroom to the man on the street, refreshingly arguing that everyone can partake in challenges and rewards of original thinking. He offers the reader a toolbox of ideas to achieve excellence. Unassuming, original and accessible, his book is full of insight and experience.

John Hunt is an award-winning author and playwright, aswell as the Worldwide Creative Director of TBWA. In 1993Hunt was intimately involved in Nelson Mandela's electioncampaign. In April of 2003, Hunt moved to TBWA's New Yorkheadquarters, where he helped reshape the focus of the networkto celebrate original thinking and groundbreaking ideas.In 2008, both Adweek and Ad Age named TBWA, Agency ofthe Year. Hunt has since returned to South Africa, where hecontinues his Worldwide role. Sam Nhlengethwa is a collagist, painter, and jazz fanatic.After being named South Africa's Young Artist of the year in1994, Nhlengethwa quickly gathered global recognition. Hiswork has been shown at the National Museum of AfricanArt, D.C.; Whitechapel Gallery, London; and was reproducedin The 20th Century Art Book (Phaidon Press, 1996). Fromhumble beginnings, Nhlengethwa's talent, although forgedduring the apartheid years, has always reflected a calm celebration of the human spirit.

"Buy a copy of John Hunt's book to put within reach on the bedside table. Buy a copy to keep next to the tub in the bathroom permanently. And one on the stove. And one in your car. And a bedroom extra to keep under the pillow as a talisman. It really is that good-gorgeous-useful-inspiringprofound. (As you can doubtless tell, I'm quite taken by The Art of the Idea.)" --Tom Peters (co-author of In Search of Excellence) This book is tougher than it looks. At first glance it resembles yet another theorizing tome written by an experienced adman -- in this case John Hunt, a giant of South African advertising and worldwide creative director of TBWA. But it soon transpires that the book has little to do with advertising: the word is never mentioned. Instead, "The Art of the Idea" has more in common with Paul Arden's "It's Not How Good You Are, It's How Good You Want to Be." It's an inspirational tool, a guide to the creative process for when your back's against the wall. --Mark Tungate AdAge