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Fashion Branding Unraveled
Paperback / softback
Main Details
| Title |
Fashion Branding Unraveled
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| Authors and Contributors |
By (author) Kaled K. Hameide
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| Physical Properties |
| Format:Paperback / softback | | Pages:304 | | Dimensions(mm): Height 235,Width 187 |
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| Category/Genre | Fashion design and theory
Sales and marketing |
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| ISBN/Barcode |
9781563678745
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| Classifications | Dewey:746.920688 |
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| Audience | | Tertiary Education (US: College) | |
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| Illustrations |
16pp colour illustrations
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Publishing Details |
| Publisher |
Bloomsbury Publishing PLC
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| Imprint |
Fairchild Books
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| Publication Date |
15 April 2011 |
| Publication Country |
United Kingdom
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Description
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Author Biography
Kaled K. Hameide is based at Montclair State College.
ReviewsEveryone has something to gain [from this book] ... It is a very accessible text ... I would highly recommend this text to be used for first year undergraduate students to help them get a better grasp of branding and how it relates specifically to the fashion industry * Matthew Kearney, University of Ulster *
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