Retailing in the Twenty-First Century 2nd Edition

Description

Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook.

Jay Diamond is Professor Emeritus at Nassau Community College. He served as the chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the Sate University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. He has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Sheri Litt chairs the Retailing Program at Florida Community College in Jacksonville.